About the Luncheon

offering a .5 CCE for Friday’s luncheon

The December 9 Awards Luncheon will feature a presentation by Steve Woodruff titled Understanding Our Greatest Competition in Business and Communication: the NOISE Brain Science, followed by the end of year ICFTN award ceremony.

Steve Woodruff is a 30-year veteran of the Life Sciences industry, consulting with many of the largest global pharmaceutical and biotech companies. Steve is a training and marketing thought-leader in that industry, as well as a very active professional network-builder. His passion is helping individuals and businesses become “referral-ready” – that is, get crystal clear on direction and messaging so that growth can occur through more targeted referrals. To that end, he facilitates workshops and does clarity consulting for businesses of every size, from solo entrepreneurs to Fortune 100 companies.

Mr. Woodruff's presentation will focus on:

• What is Clarity and Why does it Matter?

• The Five Primary Elements of Clarity

• Crafting a Referral-Ready Message

• Reticular Activating System as the human built-in noise filter

• Limited memory capacity and processing bandwidth

About Steve Woodruff:

Steve Woodruff, Clarity Consultant, provides a service to help individuals and businesses clarify their key messages about what they do and who they serve. More business and better success with relationships begins with clarity.  http://www.stevewoodruff.com/about/