ICFTN CHAPTER MEETING: You, Unduplicated: Your Trait Combinations Are Your Strategic Business Advantage | VIA ZOOM

November 14, 2025
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CHAPTER MEETING DETAILS
Friday, November 14, 2025 | 12:45 p.m. (ET) / 11:45 a.m. (CT), 75-Minute Program
ABOUT THE CHAPTER MEETING:
You, Unduplicated: Your Trait Combinations Are Your Strategic Business Advantage
Clients don’t hire coaches because they’re generically qualified.
They hire coaches because something clicks. Because you speak their language, get their world, ask the right kind of questions, or bring an unexpected lens that shifts everything.
That “click” comes from the unique combination of traits you bring — your life experiences and expertise, your communication style, your worldview, and your coaching presence. Not any one of those things, but the overlap. That’s what creates trust, connection, and resonance — and that’s what drives referrals, retention, and reputation.
In a saturated market, your combination is your differentiator.
And when you can name it clearly, own it fully, and express it authentically, you don’t need to chase clients — you start drawing the right ones in.
Clients don’t hire coaching skills. They hire the person using them.
You start by getting clear on the one thing no one else can replicate: you — the full and real version. The one shaped by your mix of experiences, values, strengths, quirks, and the specific place you’re doing this work from.
What We’ll Do
In this interactive session, we’ll actively workshop a simple 4-part framework using mapping exercises to connect the dots between who you are, where you are, what you’re building, and why that combination matters to your clients, and how it can drive your business.
We’ll use real paper and your real brain to think it through in real time — no branding fluff, just clarity you can actually use. We’ll discuss the coaching pizza analogy and walk away with insight to attract the right people — by being more you.
Because if you want to help clients get clear, you have to do it for yourself first.
Learning Objectives
By the end of this session, participants will be able to:
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Identify the unique combination of traits that shape their voice, coaching style, and business presence
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Map their current position — in life, business, networks, or systems — to better understand their context and opportunities
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Evaluate whether their current business model reflects their actual strengths and style
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Articulate the specific value they offer that others in similar spaces can’t replicate
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Recognize the connection between their own clarity and their effectiveness in helping clients gain clarity
ABOUT THE PRESENTER
Rebecca Dorsey, MCC

Rebecca Dorsey is a leadership strategist, coach, and facilitator who helps people find clarity, speak with impact, and build work that actually feels like them. With over 20 years of experience in executive development, nonprofit leadership, and organizational change, she brings depth, warmth, and a refreshingly real-world approach to growth.
Rebecca is a certified Master Coach, a Harrison Assessment Level 2 debriefer, and the founder of The RE Group — where she supports leaders, teams, and coaches in discovering their strengths and showing up fully.
Her work blends strategy, psychology, and a sense of humor that helps people let down their guard and get to what matters. Whether she’s designing workshops, coaching executives, or helping coaches uncover their unique voice, she’s known for making complexity feel simple — and helping people move forward without losing themselves in the process.
Earn 1.25 Continuing Coach Education (CCE) units at this event. 0.75 CCE unit will be Core Competency and 0.5 CCE unit will be Resource Development.
ZOOM INFORMATION
NOTE FOR ALL ACCESS MEMBERS: Registration is required for all-access members attending this event, even though there is no ticket cost.
Login info provided after registration at bottom of emailed receipt, also sent to registrants within 24 hours of event.
If you have questions, please contact Celeste at [email protected].
Tickets
$0.00 All-Access Member Ticket
$25.00 Guest Ticket
$15.00 Basic Member Ticket
