Stop Marketing in Pieces: Make Your Website, Social Media & Email Work as One System
May 21, 2026
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Zoom Webinar (Login info provided after registration. Also sent to registrants within 24 hours of event.)
VIRTUAL MEETING DETAILS
Thursday, May 21, 2026 | 12:45 p.m. (ET) / 11:45 a.m. (CT), 75-Minute Program
CCE Breakdown: 1.25 Resource Development
Note: this meeting will be recorded and sent out to registrants, but ONLY those attending LIVE will receive the CCE submission information. Please allow 3-5 business days.
ABOUT THE VIRTUAL MEETING
Stop Marketing in Pieces: Make Your Website, Social Media & Email Work as One System
You're showing up on social media. Your website is live. You send emails when you can. So why doesn't it feel like your marketing is actually working?
If you're like most small business owners, you're marketing in scattered pieces: a post here, an update there, an email whenever you find the time. Without a clear plan connecting these efforts, you end up with a disjointed experience that confuses potential customers and burns through your energy.
This 75-minute workshop will show you how to transform your disconnected tactics into a cohesive system that naturally guides people from first discovering you to becoming paying customers.
By the end of this session, participants will be able to:
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Understand the role each channel plays
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Identify the specific purpose of their website, social media, and email marketing, and how each supports the customer journey from first touch to conversion.
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Create a cohesive marketing flow
Learn how to connect content across platforms so social media drives traffic, the website captures leads, and email nurtures relationships consistently.
Develop a simple, repeatable strategy
Leave with a practical framework they can use to plan campaigns, content, and calls-to-action without feeling overwhelmed or scattered.
ABOUT THE PRESENTER
Paula Henry
Paula Henry is the visionary founder of Chesapeake Bay Solutions LLC, where she dedicates her expertise to assisting small business owners in optimizing their operations. Understanding the intricate balance between professional success and family commitments, Paula provides personalized strategies that address each client’s unique challenges. Her approach is rooted in practicality and a deep commitment to community, ensuring that businesses not only thrive but also contribute positively to their local environments. Beyond her professional endeavors, Paula is an active community member, engaging in volunteer work and supporting local initiatives. Her passion for empowering others is evident in her hands-on approach, guiding entrepreneurs toward achieving their goals while maintaining the values that matter most.
ZOOM INFORMATION
2-Step Registration Process - THAT YOU MUST COMPLETE
This webinar involves a two-step registration process:
- Register with our chapter: Complete your registration and payment through our chapter. After registering, you will receive a receipt email containing a Zoom registration link.
- Complete your Zoom registration: Click the provided Zoom registration link in your receipt email to finalize your registration and receive your unique meeting join link.
Login info provided after registration at bottom of emailed receipt, also sent to registrants within 24 hours of event.
If you have questions, please contact Celeste at [email protected].
Tickets
$0.00 All-Access Member Ticket
$15.00 Basic Member Ticket
$25.00 Guest Ticket
