ICFTN CO-HOSTED EVENT: AI Coaching, Minus the Hype: Evidence, Ethics, and Your Own Tool For You & Your Clients, Live

October 01, 2026
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Zoom Webinar (Login info provided after registration. Also sent to registrants within 24 hours of event.)
CO-HOSTED MEETING DETAILS
Hosted by Washington State Chapter | Co-Hosted by ICF Tennessee
Thursday, October 1 | 1 p.m. (ET) / 12 p.m. (CT), 90-Minute Program
CCE Breakdown: .75 CC & .75 RD
Note: this meeting will be recorded and sent out to registrants, but ONLY those attending LIVE will receive the CCE submission information. Please allow 3-5 business days.
ABOUT THE CO-HOSTED MEETING
AI Coaching, Minus the Hype: Evidence, Ethics, and Your Own Tool For You & Your Clients, Live
Every coach is hearing about AI right now — but most of what's out there is hype, not evidence. Olivier cuts through the noise with a research-backed synthesis of what AI coaching actually does, where it works, where it doesn't, and the necessary ethical guardrails.
Then things get hands-on. Olivier will walk through real use cases — including how AI is already functioning as an AI coaching support tool — before guiding you through building your own personal AI coaching tool, live, during the session. You will use your preferred AI tool such as Claude or ChatGPT, and learn how to integrate external tools directly within it. No coding background needed. You'll leave not only understanding AI coaching but also with a working tool in hand.
Whether you're AI-curious or already experimenting, this session will sharpen how you think about — and use — AI in your practice.
Learning Objectives:
What you’ll walk away with:
- A grounded understanding of what the research says about AI in coaching
- A map of how the AI coaching market is currently structured
- Concrete use cases
- Key ethical considerations for using AI in your coaching practice
- Your own personal AI tool, built hands-on during the session
ABOUT THE PRESENTER
Dr. Olivier Malafronte
Olivier Malafronte is a pioneering force in AI coaching and leadership development. With a PhD in AI Coaching & Leadership Development, Olivier launched one of the world’s first AI coaching agents in 2016 and has since trained over 200 coaches and guided more than 190 leaders through transformative AI-enhanced coaching journeys. As a co-developer of the first AI Coaching Standards with ICF Global, Olivier is dedicated to elevating the coaching profession.
Through Magify, Olivier combines AI coaching, human group intelligence, behavioral data, and emotionally intelligent marketing content to make coaching accessible and impactful. This innovative approach helps engage existing clients, attract new ones, and increase overall impact while maintaining the human essence of coaching. Alongside contributions to the vibrant “Viva la Coaching Academy” and other institutions, Olivier offers AI Coaching masterclasses to empower coaches worldwide.
ZOOM INFORMATION
2-Step Registration Process - THAT YOU MUST COMPLETE
This webinar is being offered through ICF Global and involves a two-step registration process:
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Register with our chapter: Complete your registration and payment through our chapter. After registering, you will receive a receipt email containing a Zoom registration link provided by ICF Global.
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Complete your Zoom registration: Click the Zoom registration link in your receipt email to finalize your registration and receive your unique meeting join link.
Login info provided after registration at bottom of emailed receipt, also sent to registrants within 24 hours of event.
If you have questions, please contact Celeste at [email protected].
Register NowTickets
$25.00 All-Access Member Ticket
$35.00 Basic Member Ticket
$35.00 Guest Ticket
