About The Luncheon: 2017 ICF GLOBAL AWARENESS STUDY | FRIDAY, OCTOBER 13 11:30AM-1:00PM | KNOXVILLE

ICF Global recently released the 2017 ICF Global Consumer Awareness Study. How aware of professional coaching is the general public? How do views of coaching vary across generations? How do the minds and motivations of consumers differ in emerging and established markets for coaching? The 2017 ICF Global Consumer Awareness Study explores these questions—and more—to help you better understand consumers and market your coaching services accordingly.

The 2017 ICF Global Consumer Awareness Study was commissioned by ICF and conducted by PricewaterhouseCoopers Research as follow-up to research previously published in 2010 and 2014. The 2017 Global Consumer Awareness Study is ICF's largest consumer study yet, incorporating 27,134 responses from across 30 countries.

Join us for lunch and an informative presentation with facilitated discussion of the consumer awareness of coaching. Leave with a better understanding of your ideal client and ideas of how to effectively connect with them.

Facilitated By: Alicia K. Lambert, ACC, SHRM-SCP